Nowadays, with the new consumption concept and the Z era becoming the mainstream of the society, how to make the brand younger and more fashionable, and how to actively link young people with the ideas and methods of the Internet have become the key strategic policy for stable future development. To this end, we are steadily innovating and seeking change, insisting on market development as the orientation, adhering to the central idea of "scene-based links, digital blessing", actively promoting brand building, and strengthening the promotion of the entire network and the exploration of new media communication.

Nowadays, with the new consumption concept and the Z era becoming the mainstream of the society, how to make the brand younger and more fashionable, and how to actively link young people with the ideas and methods of the Internet have become the key strategic policy for stable future development. To this end, we are steadily innovative and seeking change, adhere to the market development as the guidance, adhere to the central idea of "scene-based link, digital blessing", actively promote brand building, and strengthen the promotion of the whole network and the exploration of new media communication.

 

Active link young people, brand development new power

In view of the rapid rise of young consumer groups, we have mastered the "core anti-detachment technology" on the products, and more importantly, in terms of image packaging, promotion and communication, and sales services, we use a new concept to meet the personalized needs and unique spiritual propositions of young users.

Systematic dissemination, do better paste firmly

As young people with distinctive personalities and advocating fashion, "being a better self" is the original driving force in their hearts, so they firmly know the importance of this, deeply analyze and insight into new consumer groups, create new scenes, new experiences and new models, gain the high attention and recognition of young consumers, continue to provide soil and space for the development and growth of customers, and continue to create new brand value.

01 four-in-one marketing official website, a comprehensive display to enhance the brand

The four-in-one marketing official website (PC side, mobile phone side, public number, WeChat applet) is firmly pasted. Whether it is UI design, data architecture, column division, brand introduction, product display, overall typesetting layout or browsing experience function, it is more in line with the characteristics of brand positioning, products, services and user experience, and is more modern and simple.

 

First of all, from the "color value" and "experience" big change, the overall introduction of brand VI color, home page comprehensive introduction of brand strength, brand advantages, the promotion of successful cases, simplify the page layout, product retrieval and experience more simple and convenient, showing innovative vitality, increase the dynamic effect, enhance the aesthetic interest of users.

 

The PC side and the mobile phone side are integrated, and the H5 responsive native development concept is adopted. The web page automatically adapts to all screen widths and has a stronger browsing experience. At the same time, multi-terminal integration uses the same database and the same management background to achieve the sharing of all content and data, greatly improving operational efficiency.

 

The online use of WeChat applets will give full play to the role of official website, create a model of private domain traffic, make use of communities and circles to facilitate one-click forwarding and sharing of users, help customers across the country to divert target users from online to physical stores, and improve the passenger flow and turnover rate of stores.

At the same time, official website has fully opened up the public number, which is convenient for brand fans to use and enables customers across the country to better browse and experience the innovative products and application effects that are firmly posted.

02 Encyclopedia upgrade, enhance brand credibility and authority

Encyclopedia has been ranked high in Baidu search, reaping the flow bonus. To this end, we combined the brand development of the event and product iteration update, created a paste stable Baidu Encyclopedia entry. Let users more quickly, more convenient to find and understand the strength and advantages of paste, more believe in the credibility and authority of the brand.

 

03 Baidu keyword optimization, improve the official website show volume

Since its inception, the stable has always attached great importance to network promotion, in order to better enhance the official website search ranking, adhere to do a good job of Baidu keyword optimization ranking. I believe that with the promotion of official website ranking and popularity, it will help us achieve the ideal effect of drainage from online to stores.

 

 

 

04 Q & A marketing, improve brand reputation index

With the advent of the mobile Internet era, more and more users like to learn about a brand online. Word-of-mouth question and answer marketing has the following advantages: 1. Establish a word-of-mouth. 2, high interaction. 3, targeted. 4. Wide coverage. To this end, we have focused on strengthening the implementation of question-and-answer marketing, in order to continuously improve the brand reputation index.

 

 

 

 

 

 

05 short video marketing, faster link to young users

How to better find users, the core is to establish links first. Now, has entered the era of short video, users prefer to brush short video, in order to better link with users in multiple scenes. We will publish short videos of various contents of the brand, so that users can have a more comprehensive understanding and recognition of the post.

 

06 New Media Matrix, Deepening Communication Scenarios

Posted firmly insists on adopting multi-dimensional, three-dimensional and systematic promotion. On Baidu, today's headlines, Zhihu, Little Red Riding Book, Sina, Pacific Home, Netease, Fun Headline and other platforms, it unremittingly publishes the latest dynamic articles of the brand, so as to better establish links with the vast number of users.

 

 

 

07 interviews with people of the year, believe in the power of role models

We have been trying to find excellent models of the stable terminal, through interviews, a comprehensive introduction to its success, and finally a comprehensive copy of its experience.