On November 15, Guangxi Yulin's stable store opened and then received good news. On the opening day, orders exceeded more than 100 orders. After many inspections and trials of the stable brand quality by distributors, it finally signed a contract to become Yulin's first stable brand distributor. On the day of its opening, the brand made a good start in the local market and won a good reputation from the majority of owners, mud masters and home improvement companies. According to Huang Zong, a dealer in Yulin, I didn't expect the enthusiasm of the owners who came to the store to be so high. They chose to stick the tile glue firmly. More importantly, after changing from a single sales of large rock plates to tile glue paving and after-sales service, the sales volume of the tile glue was directly increased.

On November 15, Guangxi Yulin's stable store opened and then received good news. On the opening day, orders exceeded more than 100 orders. After many inspections and trials of the stable brand quality by distributors, it finally signed a contract to become Yulin's first stable brand distributor. On the day of its opening, the brand made a good start in the local market and won a good reputation from the majority of owners, mud masters and home improvement companies. According to Huang Zong, a dealer in Yulin, I didn't expect the enthusiasm of the owners who came to the store to be so high that they chose to stick the tile glue,More importantly, after the transformation from a single sales of large slabs to tile glue paving after-sales service, the sales volume of large slabs has been directly increased.

 

As Ma Yun said: It's not that business is difficult to do, but that your own business is not done well.

 

Most of the time, the key lies in people. In the cold winter, the competition in the terminal market is fiery. The only thing that can make me stand at the top of the tide is to dare to innovate, break through and upgrade the model, and finally form a differentiated management way.

 

Increase tile glue paving service, good model brings good performance

It is understood that Huang has been operating ceramic tile agency business for more than 20 years, but with the changes in the terminal format in the past two years, the previous model of opening more than a dozen stores has gradually failed. As a result, Huang Zong took the initiative to seek changes. First, he rebuilt the model, reduced the number of stores, and opened the first ceramic tile supermarket with an area of over 3000 square meters in the local area. The main agents are Hongyu Ceramics, Guanzhu Ceramics, New Henglong Ceramics, etc. This is the concept of "ceramic tile supermarket", which quickly seized the commanding heights of traffic and public praise in the local area. At the same time, further expand the boundaries on the product, thereby extending the entire service chain.

After careful investigation over and over again, I felt that the stable products and brand positioning were very good. Finally, I signed the exclusive agency right of the stable tile glue Yulin without hesitation. I also planned more than 100 square meters of space in the golden position of the tile supermarket to specially display the stable series of products, thus enriching the product categories of the whole tile supermarket. This was the result of the hot sales performance on the opening day.

 

 

Huang always said, before wePure sales of rock slabs and other ceramic tile products, the service chain can not be extended, resulting in the service value is not fully released, the owner's satisfaction is not very highDespite the efforts of the shopping guide, you will find that the sales volume has not been able to go up. However, after we received the tile glue paving service and the guarantee of the professional processing factory at the back end, the owners who came immediately felt that we were professional. After selecting the large rock plate products, they would all care about the purchase and paving of tile glue and other related issues, and at a glance they found the products that were firmly pasted. On the contrary, after seeing the stable products, our shopping guide will guide the use of large rock plates.It can be said that the stable paste and the tile brand are mutual achievements and complement each other.

Now, Huang is always very satisfied with his original decision. From the effect point of view, the passenger flow of ceramic tile supermarkets has greatly increased, and at the same time, the time in the store has also become longer, word of mouth has been widely spread, and it is more and more obvious that old customers bring new customers, which has greatly improved the turnover rate and customer order value.

 

Innovative Marketing, Draining Customers from Online

To break away from the shackles of tradition, to run on the road of innovation, and to reap the fruits of success. One such fact is that people with innovative ideas can do just as well in other fields. Huang always has a brand-new identity-the net red in Yulin decoration industry: uncle cai.

With the professional knowledge and experience accumulated over the years, people in the local area prefer to call him Uncle Cai, although he is only a post-90s generation. Now, Mr. Huang is quite influential in Douyin. The short video released directly affects the decoration choices of local owners, which is more like a kind of preaching and teaching. He hopes that every owner can pretend to be a satisfactory home and save money that does not need to be spent.

What makes uncle Cai proud is that his high popularity naturally brings a large number of accurate customers online. In addition, it has won the trust of many home improvement companies and mud masters, and has chosen to cooperate with Uncle Cai, and has formed a good cooperative relationship with more than 40 home improvement companies.

 

 

Complete closed-loop operating system, a magic weapon to win the market

In-depth analysis of Huang's total innovation, that isExpand the category extension service chain line drainage. Along this line of thinking, we will easily find the benefits, can make the service standardization and can create enough value, and this value is the magic weapon to win the user.

With the younger generation of users, the younger generation has become the mainstream of social consumption. The previous traditional model has been unable to adapt to the future competition. We must recreate a brand-new business model: change the pure brick selling behavior and evolve from tile sales, to paving, to acceptance. Such a rich service chain forms a complete closed loop, which may give us a brand-new inspiration and a beautiful vision for the tile agents who are struggling now.

It is true that the success of a brand-new model must be tested by practice. Huang Zong, the agent of the stable brand, has proved its great effect with practical actions. This may be the model and experience that peers across the country can replicate and upgrade.

For a long time, the mission of "mastering the core technology of anti-detachment" to stabilize the future development of the brand is not only to provide high-quality products, but also to hope that through our efforts, the business model of the entire ceramic industry can be further improved and improved., So that the dealer groups across the country can continuously extend their service chain and change the passive situation of backwardness and beatings, so as to truly realize the central meaning of "service creating value.