The strategy of "category breaking the circle" leads the strategic logic of the top ten brands of tile glue to be stable.
Nov 23,2023
As one of the top ten brands of porcelain tile glue in China, Paste Steady Porcelain has been actively responding to market demand and continuously optimizing product structure. Gathering rock plate large plate porcelain brick glue as a new category of stable porcelain, will become the company's future focus on the development of strategic categories.
1. market background
1. The market of large-plate tiles and aggregated rock tiles is gradually emerging: With the continuous improvement of people's living standards, the requirements for the comfort of the living environment are getting higher and higher. Large-plate tiles and aggregated rock tiles are more and more accepted by consumers because of their unique texture and various beautiful styles.
2. There are limitations of traditional tile glue on large plate tiles and aggregate rock plate tiles: traditional tile glue is more suitable for mounting small tiles, but on large plate tiles and aggregate rock plate tiles, it is easy to crack and fall off.
2. category strategy
As the key development category of the company in the future, the company will rely on the company's technical advantages and production base to comprehensively expand market share and improve brand competitiveness.
1. Optimize the product structure: through continuous technological innovation and learning market demand, we will constantly improve the performance and quality of existing products, reduce production costs, and ensure the advantages and cost performance of products.
2. Strengthen marketing: Paste Steady Porcelain will increase category marketing and publicity, and increase brand awareness and market share through various channels, such as exhibitions, advertisements, and Internet promotion methods.
3. Establish and improve the after-sales service system: Paste steady porcelain will establish a professional after-sales service team and system, formulate a detailed after-sales service plan, and monitor the service process at any time, so as to achieve omni-directional, fast and efficient service. let consumers always feel at ease.
3. strategic objectives
1. Market share: Paste stable porcelain gathering rock plate large plate ceramic tile glue category will strive to occupy the top three market share in the next three years, and achieve an average annual growth rate of category sales of more than 20% in the next five years.
2. Brand awareness: the category of porcelain tile glue will increase publicity, improve brand awareness, and strive to become one of the leading brands in the industry in the next three years.
3. Quality and Service: The category of porcelain tile adhesive will continuously optimize product performance and improve after-sales service level to ensure customer satisfaction and reputation.
In short, as one of the key categories of the future strategic development of the stable porcelain, the aggregate rock plate large plate tile glue has broad market prospects and potential. The company will adhere to technology as the guide, market-oriented, quality as the guarantee, service as the foundation, continuous innovation, and constantly surpass, to bring users more high-quality products and services.
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