Unprecedented market challenges in 2024, real estate downturn, lack of traffic, industry roll and other uncertain factors, leading to the overall economic slowdown, the auxiliary materials industry deep in the mire. In order to break the growth in the era of internal volume, the brand terminal needs to clarify the market puzzle, take the pulse of the industry development trend, tap new growth opportunities.

Unprecedented market challenges in 2024, real estate downturn, lack of traffic, industry roll and other uncertain factors, leading to the overall economic slowdown, the auxiliary materials industry deep in the mire. want to be inThe era of the inner volume breaks and grows,Brand terminal is urgent to clarify the market puzzle, pulse industry development trends, tap new growth opportunities.

 

August 22-25,Sticking "Million-level Dealer Performance Doubling Special Training Camp 」Grand convening again. The key market dealer elites of the brand are assembled in Foshan to jointly lead the development of new directions and create new potential energy for performance growth.

 

 

This one million big business special training, to enhance the channel operation capacity, fine operation construction, precision flow to bring performance growth as the core, deep empowerment dealers to win the market, to achieve performance doubling.

 

 

The course covers all-round knowledge such as tremolo account operation skills, live broadcast practical exercises, dealer assistance system training, dynamic sales performance growth model, product introduction and experience, stable brand positioning and corporate culture, performance multiplication and target management (customer development and maintenance), etc. to help dealers stand out in the fierce market competition.

 

 

Brand Core Strategy-Start a Billion Journey

Teaching by renowned teachers with strong teaching abilities

 

Teacher Wan Shuibo, a visiting professor at Tsinghua University and chief consultant of the brand strategy of Paste Steady, made an in-depth analysis of the current market situation in the industry in "Paste Steady Brand Positioning and Corporate Culture" and proposed that Paste Steady WillAlways focus on the core positioning of the large plate tile glue,With innovative business model and in-depth channel reform, we will start the "tough battle" to win the brand strategy upgrade in an all-round way "!

 

One billion goals, ten billion dreams. In the next five years, the stable brand will be realized.Overall growth in brand and terminal performance,For dealers who have already achieved million-level sales, sticking steadily will help them break through the 5 million sales mark. For those dealers who have already stood at a high point in 5 million sales, sticking steadily will help them to reach a new peak of 10 million in all directions.

 

 

Market Leadership · Industry Only Brand

Teaching by renowned teachers with strong teaching abilities

 

At the same time, taking the opportunity of this big business special training, under the common witness of all dealers, the unveiling ceremony of the certification of stable brand market status was held on the spot.

 

The third-party professional organization Shangpu Consulting Group, through in-depth research on the rock plate large plate tile glue market, issued 《Rock plate large plate tile glue global sales number one "," Rock plate large plate tile glue global pioneer "," Rock plate large plate tile glue global leader"Three market status certification!

 

 

In the first half of 2024, it was surprisingly stable.80% growth rate leads the market,It shows strong development momentum and unlimited potential.

 

The three certificates are even more solid.Rock plate tile glue global pioneer and global leader status,This is also the first certified brand in the rock plate tile glue industry, which is more convincing and authoritative, and provides a strong support for dealers to pry the blue ocean market and innovate performance growth!

 

Million performance model-multiplier strategy landing.

Million Performance · Doubling Strategy

 

How to truly implement the million-dollar business project and help outstanding agents achieve million-dollar annual sales? Teacher Wan Shuibo, visiting professor of Tsinghua University and general counsel of Tadei Steady Brand Strategy,In the "one customer, one policy" big business empowermentThe answer is given in the plan, a set of universal performance multiplication formulas that are truly applicable to auxiliary material terminals.

 

This is also the well-known sales funnel formula in the industry, I .e.Sales = flow x conversion x unit price x re-purchase rate.

 

 

Through SMART target management method, brand positioning model, performance multiplication model, agent profit model, agent target management million-level performance growth plan and other strategic landing training, Mr. Wan disassembled and explored one by one.The invisible channel behind the terminal,Help dealers gain insight into the incremental model of multiple sales channels.

 

 

During the exercise, teacher wan used it."Profitable Sand Table Model"Practical deduction, from the time, channels, products, customers and other nine dimensions of in-depth analysis and planning, for each dealer to developa practical implementation plan,Transform complex goals into actionable concrete landing actions to create a "moonlight treasure box" for a strong team ".

 

 

At the end of the course, all dealers will return to work with clear goals and detailed plans signed and confirmed by Mr. Hu himself, and devote themselves to the work in the second half of the year to ensure the smooth completion of various performance tasks. Practiced to let dealers"Come with a goal and go with a plan".

 

 

Shake the sound of the city to get customers, to achieve accurate transaction

Same city customer acquisition · precise transaction

 

Conforming to the development needs of the times, having the ability to convert customers online, establishing online stores operating in the same city, and realizing store sales promotion is one of the effective means for the headquarters to empower the terminal, and is also the long-term strategic development direction of the stable brand for large business empowerment.

 

In order to open the era of stable new media and fully empower dealers to make profits, senior new media people with more than 200,000 fans across the network are specially hired to bring two days and one night to dealers.New media city-to-city performance doubling course.

 

 

The two gold medal lecturers explained the underlying logic and recommend mechanism of the tremolo platform in depth from the aspects of underlying logic, video editing, city drainage, live broadcast skills, etc. Combined with case dismantling and account analysis, they shared the secret of continuous production of tremolo content, so that dealers present could truly master the skills of detonating online new media traffic.

 

As a long-term important strategy for brand marketing empowerment, new media marketing is not only an overnight measure, but also a "Xiu Yuan Xi" empowerment strategy. Therefore, the brand with stable stickers will start to push forward the plan of obtaining customers in thousands of stores in the same city nationwide from this year, and the brand with stable stickers will be opened up.Shake the sound of local life group buying new track!

 

 

In view of the on-site big business, the brand has started a one-on-one accompanying running plan for a period of one month, leading dealers to set up self-media operating accounts and online city stores from 0 to 1 to help dealers get through.From online customer acquisition to customer lock to storeThe drainage closed loop, strong to create everyone will be new media operations, stores are creating a high online high customer single new normal situation.

 

 

From the deep immersion of corporate culture to the refinement of the essence of brand strategy; From the comprehensive mastery of product knowledge to the scientific formulation of target planning, from the fine analysis of chattering operation to the efficient acquisition of city traffic; Each link embodies profound insight into the industry and forward-looking layout, building a solid ladder to success for dealers.

 

 

Every crisis is an opportunity to change the market structure. For terminal development, we should embrace this benign internal volume. The 4 days and 4 nights of special training not only helped all dealers on the scene to improve their overall capabilities, but also made all dealers full of confidence in the future growth of millions of sales.

 

As the only brand in the industry that specializes in making large-plate ceramic tile glue, Paste Steady will be the most solid backing and peer partner for dealers. In the turbulent tide of the times, Paste Steady will work closely with national dealer partners to build consensus, move steadily and reach far, help millions and tens of millions of big merchants rise in the inner volume ecology, and become the world's number one ceramic tile glue brand!